We believe spending time outdoors offers huge benefits in building confidence, self-esteem, and creativity, as well as forming lifelong healthy habits.
The goal of Adventure Ready Girls is to inspire girls to be active outside.
Our first step is to get 1 million girls girls outside by 2025!
The Adventure Ready Girls initiative introduces the outdoors to interested and aspiring adventurers. Girls and the adults in their life will be encouraged and inspired by Ambassadors, Athletes, Educators, and Guides in the outdoor industry and will be left empowered to get outside and play.
Did you know...
Parents are 16% LESS likely to spend time outdoors with their girls compared to boys.
Globally, 85% of girls are getting too little physical exercise.
We're ready to change that.