There is a double-digit gender gap in outdoor participation between boys and girls, and Adventure Ready Brands along with partnering companies will tackle this disparity by getting 1 million girls outside by 2025 through Adventure Ready Girls.

Adventure Ready Girls seeks to partner with like-minded organizations and individuals in order to increase reach and overall impact through confidence-building and skills-based programming, education, retail activations, and more.

When girls have positive outdoor experiences from an early age, the benefits are incredible. Outdoor adventure can ultimately build confidence, contributing to a healthier body image and healthy development.

Experiences that instill self-confidence are critical for girls as they build important skills for leadership and risk-management. Researchers have found that regular exposure to the outdoors as a child builds a foundation for wanting to spend time in the outdoors as an adult as well.

We want to help provide resources and opportunities so that girls can discover and make the most of their outdoor adventures.

About Us

Our Story

Adventure Ready Girls is an initiative of Adventure Ready Brands to help close the gender gap in outdoor participation.

At Adventure Ready Brands, we are passionate about the outdoors, and since 1975 have been pursuing our mission to inspire outdoor adventure with an always-expanding portfolio of industry-leading brands. Some of our brands include the world-famous insect bite treatment, After Bite®, a full line of well-known insect repellents such as Ben's® and Natrapel®, first-aid such as Adventure Medical Kits® and Easy Care First Aid™ kits, survival products with Survive Outdoors Longer®, and burn remedy products such as AfterBurn®.

We are so excited to launch this initiative and help more people pursue what we love - the outdoors. We strive to make a positive impact, and through Adventure Ready Girls, we are ready to do so.